Online survey research is much more impactful than traditional research, considering the ease of access and cost savings they come with. The response rates received for online research are much higher than the others as the respondents are assured that their identity will be protected.
There's constant progress in the field of online survey research with the progress that's happening on the internet and social media. Social media has been a catalyst in the entire process of online research regarding access to databases and the experiments that can be conducted on this platform.
Online research is a research method that involves the collection of information from the internet. With the advent of the internet, the traditional pen-and-paper research techniques have taken a backseat and made room for online research.
Online surveys, polls, questionnaires, forms, and focus groups are various tools of online research that are vital in gathering essential information for market research. The internet has created impressive avenues for small and large businesses to conduct market research with zero to a minimum investment. Online research can be carried out for product testing, targeting an audience, database mining, customer satisfaction et al.
Researchers and statisticians collect data from respondents using various online research techniques. They are often called internet research or web-based research methods. Many of these research methods are already being used in one way or another but are being revived for online mediums. The latest in this line of online research methods in social media research, as it offers extended levels of complexities and, thus, new avenues for research.
Researchers extensively use 5 such online research methods due to the precise nature of the offered results.